The new Dove Soap campaign is not only brilliant marketing, it is Madison Avenue with a mission. These commercials break down the classic stereotypes of beauty in our society and empower women to accept themselves as they are. What would really make a difference is if you men out there would call your pre-teen or teen daughter to the computer and show her this video. Young girls are facing images of sexy, tall, thin, airbrushed, surgery enhanced bodies everywhere they turn. When they look in their own mirror they see something completely different and feel inadequate. Having your dad open the conversation about real beauty and what men like about women could have an impact that would last a lifetime.
Dove is making it easier on all of us. Let's support the companies that are making this crazy life a little gentler.