Drug Ads-Illness of the Month
A new study shows that prescription drug advertising on television is rarely educational, and mostly uses emotional appeals to entice consumers. According to Internal Medicine News, Dr. Dominick Frosch, Ph.D at UCLA, analyzed ads shown during prime time on the 4 major networks and found seven of the top ten bestselling drugs. 95% of the ads showed characters who were happy and some were practically ecstatic after taking the product.
These direct to consumer marketing ads can distort and inflate consumers' expectations about what prescriptions drugs can accomplish. When physicians are surveyed about these ads, they are overwhelmingly negative and against them. But the pharmaceutical industry knows that they work and sales soar after an ad campaign. Every day a patient shows up in the office requesting a certain drug that she saw on TV. "What about that new sleeping pill that is supposed to REALLY work!" Most of these prescription drugs don't have a generic equivalent so the consumer will pay dearly for being enticed.
Prediction - A woman will definitely win American Idol