Wednesday, April 9, 2008

Obesity and Baby Boomers - business opportunity

The obesity epidemic in America will create new business opportunities for the innovative businessman or woman if they can just project themselves into the future. The baby boomers are getting older and America is getting fatter. This is a recipe for someone to create new products and services.

The New York Times reports on new ambulance equipment that has been developed to accommodate large patients as they are transported. There are already supersize beds and operating equipment for bariatric surgery.

For some other opportunities one just needs to just look around. Airports are ripe for services. By 2020 millions of traveling aged boomers or obese travelers will need electronic carts to transport them over the blocks of walkways at the airport. Carry on luggage will need to be electric so it can be easily pushed and have features so one can stop, sit and rest on the luggage. Airplane seats will definitely need to be larger and there will need to be special storage for walkers and canes.

Hip prosthesis, cardiac implants and pacemakers will need to have special sensors so they don't trigger the security wands. Small traveler healthy snacks and juices should be packaged and sold for easy plane travel and to prevent hypoglycemia.

We can't do anything about the aging baby boomers...that is inevitable, but it isn't too late to address obesity. In any case, watch out for new products that make it easier for older, fatter people to get around in society. They will be coming on the market for sure.


Anonymous said...

What is the most effective diet to lose weight if you are about twenty pounds over weight,in good health, but not obese?
Is DASH the best?

Toni Brayer MD said...

The only way to lose weight is to burn off more than you consume. Easy ways to get a headstart are to stop eating anything sugar,(including pastries, icecream, sodas etc) no white bread, no pasta, no potatoes. It its place you will be eating more vegies and fruit and grains. This is an easy variation of many diets and can be done long term. The craving for sugar will leave after the first week and energy levels should be high.

Rich said...

This is so true but rather sad at the same time. hmmmm I'm brain storming here now.

What aging obese baby boomers REALLY need is healthy lifestyle habits.

K said...

Ahhh, but Rich, then they'd have to start taking responsibility for their actions, and if history is any indicator, baby boomers are not so great at that!


Toni Brayer MD said...

Rich and K: We will have no boomer bashing here at EverythingHealth. We are looking toward you Gen X, Y and Z's to lead the way!

Anonymous said...

Thanks very much for adding your diet ideas! Will try them.

JenniferQ said...

That was depressing to read. Surely it would be better for companies to educate the obese and help them lose weight, rather than cashing in on their condition? Losing weight is difficult if you don't know where to start, and I think many people need to be given a basic education in healthy, sensible eating, rather than be sold fad diets - or ways to make their life easier while they are over-weight?

Anonymous said...

Cutting out the white stuff has sure worked for me! I do not consider it a diet, but a lifestyle choice. I made this choice a little over a year ago, at age 55. In the first 4 months I had lost about 25 lbs. After another 3 months, I was down 30. Another month or so I leveled out at a total loss of between 34 & 36 lbs. I've been there since mid-September -- 7 months. I could still stand to loose another 10 - 15, but I'm afraid that may take some exercise (ugh)! This has been the easiest weight loss ever for me, and you are exactly right -- after about a week I lost the craving for sugar, potatoes, etc. I look & feel so much better, and have dropped from a size 20 to a size 12! Good luck!

Coffee, Tea and Heart Disease