Saturday, October 4, 2008
Having Trouble with Goals? Try Stickk
Do you want to write a book? Drink less coffee? Clean that garage? Loose weight? The world is paved with good intentions, right? Well, I found a new website that I want to share because I think it is really cool. It is called Stickk.com.
This site helps you stick to goals by having you make commitment contracts and engage your friends and lovers to keep you on track. Dean Karlan, economics professor at Yale and co-founder of Stickk says the commitment contract concept is based on two well known principals of behavioral economics:
1.People don't always do what they claim they want to do, and
2.Incentives get people to do things.
At Stickk you make your commitment, invite your friends to be your coach and referee and then you put money up as an incentive. If you succeed your money is returned to you. If you fail to live up to your commitment (you define it), your money goes to a charity of your choice or, even more motivating...an anti-charity.
Are you a staunch pro-life person? I bet you'd hate to see your money go to pro-choice organization NARAL. Do you think marriage between a man and woman is sacred? Your anti-charity would be Freedom to Marry.
Or you can do like I did and choose The George W. Bush Presidential Library to receive your donation if you don't meet your commitment.
According to Jordan Goldberg, the CEO, "78% of the users who designate a referee and have money on the line are successful."
My coaches are keeping me on track and encouraging me to meet my goal and I sure don't want that presidential library to get my hard earned money!
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