Friday, November 21, 2008
Frustration Free Packaging
(click image to enlarge)
Finally, one of my pet peeves is being addressed by Amazon. They are introducing "Frustration Free packaging" in time for the holidays.
My cortisol levels start to surge when I receive a package with plastic form fitted around the object, metal twisty wires holding it together and plastic so tough my scissors can't even cut through it. None of it is recyclable and usually the packaging is bigger than the product inside.
Amazon is now beginning to work with the manufactures to eliminate this waste and ridiculous trend that seems to have sprung up everywhere. So far they only have 19 products that feature recyclable boxes that are easy to open. Jeff Bezos, CEO of Amazon, says the initiative will take many years, but the vision is to offer their entire catalog of products in Frustration-Free packaging.
To view the selection that will avoid wrap rage, go here. We need more of this!
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