Friday, November 21, 2008

Frustration Free Packaging

(click image to enlarge)

Finally, one of my pet peeves is being addressed by Amazon. They are introducing "Frustration Free packaging" in time for the holidays.

My cortisol levels start to surge when I receive a package with plastic form fitted around the object, metal twisty wires holding it together and plastic so tough my scissors can't even cut through it. None of it is recyclable and usually the packaging is bigger than the product inside.

Amazon is now beginning to work with the manufactures to eliminate this waste and ridiculous trend that seems to have sprung up everywhere. So far they only have 19 products that feature recyclable boxes that are easy to open. Jeff Bezos, CEO of Amazon, says the initiative will take many years, but the vision is to offer their entire catalog of products in Frustration-Free packaging.

To view the selection that will avoid wrap rage, go here. We need more of this!


Anonymous said...

OMG. I hate those packages and I agree they seem to be used for more and more items. It is so wasteful and impossible to remove the object without tools. Most of the objects could just be put in a small box. The manufactures use the hard plastic wrap even with small non-breakable items. It makes no sense. Great post.

tracy said...

Heh. My son will be thrilled!

Linda Fairchild said...

My VP friends in consumer products industries say it is all about "shrinkage" or theft of small objects. Everyone hates the packaging so R&D needs to go into green and efficient packaging (or re-engineering greedy human nature)!!