The daily chew will be marketed by Watson Pharmaceuticals, Inc. Fred Wilkinson, executive vice president of Global Brands said "We believe this product is an important addition to the oral contraceptive category, and that its characteristics will make it a desirable choice for women."
I have to ask myself...why?
Most birth control failures occur because the woman forgets to take the pill. Will a chewable be more reliant? Is it aimed at gals who just love chewing gum? I don't get the concept.
Marketing for this breakthrough will begin the in the second quarter of 2011.