Wednesday, January 19, 2011
Cigarette Ads Lure Teens To Smoke
Tobacco companies spend about $30 million a day on advertising in the United States alone. That is an incredible amount, especially since tobacco advertising is banned on American television. But have you noticed how many actors on TV and in movies smoke? I notice they smoke, even when it has nothing to do with the script. Did Carrie Bradshaw in Sex in the City really need smokes to look appealing?
DiCaprio, Sharon Stone, Julia Roberts and John Travolta had numerous movies where they smoked. Clive Owen, Vince Vaughn, Paul Giamatti and Jaimie Foxx all played various smoking roles and it was not necessary. Even Spider Man had smokers for no apparent reason and the list goes on and on. Start noticing how the script doesn't really need the character to be a smoker.
Movies and TV are likely where much of that $30 million ad budget is going. And, as this and prior studies show, that money is well spent. It works.
Posted by Toni Brayer, MD at 12:09 AM