Wednesday, January 19, 2011

Cigarette Ads Lure Teens To Smoke

They must be running out of things to study when Pediatrics publishes a study that shows tobacco ads have an impact on getting teens to smoke.  It doesn't take a scientist to figure out that cigarette manufacturers would not be spending billions of dollars on advertising if it weren't effective in luring new business.  But Dr. James Sargent of Dartmouth Medical School along with other German researchers said, "This study shows that it is the specific images from tobacco ads that predict smoking and not a character trait."  He goes on to point out that after viewing an ad, teens develop favorable thoughts about smoking  and then, when given an opportunity, they try it.

Tobacco companies spend about $30 million a day on advertising in the United States alone.  That is an incredible amount, especially since tobacco advertising is banned on American television.  But have you noticed how many actors on TV and in movies smoke?  I notice they smoke, even when it has nothing to do with the script.  Did Carrie Bradshaw in Sex in the City really need smokes to look appealing?

Prior studies have shown that teenage girls who have never smoked are far more likely to start smoking if their favorite move star smokes in movies.  Who are these influential smokers?  Try Sandra Bullock (In Love and War, The Net, Speed, A Time to Kill).  Demi Moore (The Juror, Now and Then) Winona Ryder (How to Make an American Quilt, Reality Bites) and Keira Knightley (Atonement, Domino, the Jacket).  Did Will Ferrell need to smoke for Anchorman, Bewitched and Starsky & Hutch?

  DiCaprio, Sharon Stone, Julia Roberts and John Travolta had numerous movies where they smoked.  Clive Owen, Vince Vaughn, Paul Giamatti and Jaimie Foxx all played various smoking roles and it was not necessary.   Even Spider Man had smokers for no apparent reason and the list goes on and on.  Start noticing how the script doesn't really need the character to be a smoker.

Movies and TV are likely where much of that $30 million ad budget is going.  And, as this and prior studies show, that money is well spent.  It works.

21 comments:

Hearing Aids said...

It was very nice blog and got lots of information .Thanks

tracy said...

And, all the smoking in "Girl, Interrupted".

Live casino said...

In these blog there are so many things which is really very cool and great it is one of the nice blog i like it so much.

Anonymous said...

Sarah Jessica Parker looks very unnatural in that shot with that cigarette hanging out of her mouth.

pammi said...
This comment has been removed by a blog administrator.
Toni Brayer, MD said...

Readers: Deleted comments are spam. I do not censor good discussion.

Michael Kirsch, M.D. said...

Don't forget about alcohol!

virility ex said...

These blog is looking really very cool and awesome i like it so much in all these there are so many things which is great to know about it.

Anonymous said...

I disagree. Although smoking is unhealthy it is also part of Western culture, like it or not. It seems to me that depictions of evil criminals smoking isn't the problem here (actually it looks kind of normal), but when a sexy woman is holding a cigarette, then that movie should be boycotted by teens. Double standards? No? Well then refute this: alcoholic drinks in movies lead to alcoholism, fast cars and racing lead to reckless driving, kissing and cuddling to prostitution and porn, and not to mention verbal and physical violence. I agree that all above CAN have influence on teens, but I doubt teens are interested in tele tummies and Tom&Jerry (where by the way you can find all of bad influences I listed above). They have to face the world around them, making taboos in 21st century seems pointless to me.

Jack said...

Chances are the calcium supplement you are taking now is a rock source of calcium. The label will say "calcium carbonate", which is nothing more than limestone. AlgaeCal Plus contains an organic, plant-sourced calcium form derived from a unique South American marine algae called Algas Calcareas™.

link wheel said...

Your weblog is fine. I simply need to comment on the design. Its too loud. Its doing method too much and it takes away from what youve got to say --which I feel is admittedly important. I dont know if you happen to didnt suppose that your phrases may hold everyones attention, however you have been wrong. Anyway, in my language, there usually are not much good source like this.

linkwheel said...

I was wondering should you can be fascinated about changing into a guest poster on my weblog? and in trade you could possibly put a link the submit? Please let me know once you get a chance and I will send you my contact particulars - thanks. Anyway, in my language, there should not a lot good source like this.

so dep said...

Great write-up, I am a giant believer in commenting on blogs to help the blog writers know that they?ve added something worthwhile to the world wide net! (supply roblox-cheats.com). Anyway, in my language, there should not much good supply like this.

sim so dep said...

I used to be wondering should you would be taken with becoming a guest poster on my blog? and in trade you could possibly put a hyperlink the put up? Please let me know once you get an opportunity and I will send you my contact particulars - thanks. Anyway, in my language, there are not a lot good supply like this.

gccf said...

Hi, i read your blog sometimes and that i personal the same one and i was just questioning if you happen to get a whole lot of spam feedback? If that's the case how do you forestall it, any plugin or anything you can advocate? I'm getting so much these days it's driving me mad so any assist is very much appreciated. Anyway, in my language, there are usually not much good source like this.

bp claims process said...

Your blog is fine. I just want to touch upon the design. Its too loud. Its doing means too much and it takes away from what youve acquired to say --which I think is actually important. I dont know when you didnt suppose that your words might hold everyones consideration, but you were wrong. Anyway, in my language, there usually are not much good supply like this.

anthony morrison said...

Smoking is very Dangerous to our Health. Smoking is the Main Reason of Cancer. moking also affects different part of our body and directly it effects our health.

sex shop said...

Thanks so much for your post, pretty helpful material.

www.natalia.biz said...

Quite worthwhile info, thank you for the article.

www.filmoteca.biz said...

Pretty effective material, much thanks for your article.

Anonymous said...

As a teenager myself, (17), I agree drug use is bad. We are bombarded by images of tobacco daily. Kids at my school smoke outside in the parking lot, but that does not mean that I feel the urge to smoke when I see Jerry give Tom a rubber cigar. Nor do I when i see a movie star smoking or chewing in a movie. The problem is that people are not informed of the dangers, not through media, but through personal experiences. When you see someone you love suffer from the effects of Tobacco's addiction, it drives you mad. I would never smoke, because I've witnessed the effects of it. People need to be aware BEFORE they use it, otherwise it's too late.