Friday, March 4, 2011
Guys React to Vasectomy
Essure has an effective way to market their new permanent birth control device. Make a humorous video that shows how some men view vasectomy and leave it to the women.
Previously there were only two methods for voluntary permanent sterilization...a male vasectomy or female tubal ligation. Of the two, vasectomy is the cheapest and safest.
(Fatalities per 100,000 tubal ligation - 3.51 cost $2,500 Fatalities vasectomy - 0 cost $750-850)
Essure is a newer technique of inserting coils in the fallopian tubes without surgery to block them and create permanent, non-reversible birth control.
This creative marketing campaign is aimed at women. Not much has changed when it comes to who takes the ultimate responsibility for contraception. It has always been the woman. Essure is one more tool for us to consider.
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