Komen Suffers For Its Blunder
Fast forward to January 2012 when Komen foolishly bowed to social conservatives and announced they would "defund" Planned Parenthood because of the highly political abortion issue during the last Presidential race. The Breast Cancer Foundation decided not to pay for screening mammograms for poor women through Planned Parenthood.
The backlash was rapid, strong and widespread on Facebook, Twitter and other social media. The Komen board of directors reversed their decision within a few days. Two top executives at Komen Foundation resigned and apologies were rendered. But that wasn't enough to keep the brand that women loved from becoming an ugly testament to politics and money.
Now Komen has canceled charity walks in seven cities in 2013 and 2014 that failed to meet fundraising goals. These were previously top revenue sources for the breast cancer charity and drew the most dedicated supporters, many who also support Planned Parenthood.
That was 10 months ago. Oh and by the way...she got a 64% pay raise this year.
So maybe it's the economy and financial uncertainty that is affecting Susan G. Komen Foundation. Of course, the fact that Avon's Breast Cancer walks are proceeding would suggest that the Planned Parenthood debacle is still haunting the organization. This should be a warning to politicians and organizations everywhere that women will rise up and defend what they believe in. Social networking brings a new awareness and bonding to the Community of Women. (my caps!)